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CVB & Village Announce Welcome Center Partnership

Post Date:01/26/2018

The Village of Pinehurst, in partnership with the Pinehurst, Southern Pines, Aberdeen Area Convention & Visitors Bureau (CVB), announce a joint effort to combine the resources and talents of both organizations to better serve area visitors at the George P. Lane Welcome Center on a trial basis.  With the CVB’s recent relocation of its operation to 65 Community Road in the Village of Pinehurst, both organizations saw an opportunity to work together to enhance visitor services by promoting the various area amenities, events, and attractions. 

Enhanced services would include additional training for Welcome Center Ambassadors, more consistent operating hours, expanded marketing by the CVB, and a more extensive offering of printed materials promoting all of Moore County.  The four-month trial agreement will begin in February and extend through the end of May. At that time, the boards of both organizations will evaluate the benefits of a more long-term partnership agreement.

Natalie Hawkins, Assistant Village Manager said, “The Village of Pinehurst is very excited about this opportunity to partner with the Convention and Visitors Bureau to provide Welcome Center services.  With a common goal to enhance the visitor experience, we intend to take the best of both operations and merge them into one combined operation that delivers both a better service and value to Moore County visitors.  Pinehurst and surrounding areas have so much to offer today’s visitor and this partnership will allow the Village and the CVB to better showcase Moore County.”

The Welcome Center, located in the Theatre Building downtown, is an ideal location for visitors who are exploring the village on foot. This location also offers extensive visitor parking in the nearby Village Green parking lot.  Visitors leaving the Welcome Center can easily access the iconic Pinehurst Resort and other lodging, Tufts Archives, quaint shops, and many dining options within a short walk.

As the second largest industry in the county, the economic impact of tourism generates over $468 million annually from visitor spending and directly employs over 5,200.  The CVB and the Village hope that because of this partnership, visitors will spend more money in the area, extend their stay, and eventually return for another visit.

“In the hyper-competitive arena of tourism development, today’s visitors’ expectations for superior authentic experiences are higher than ever before.  This is especially true upon arrival as they reach out to local experts for insight/guidance,” said Caleb Miles, CVB President.  He adds, “Some of the best welcome centers in the world subscribe to this partnership concept, melding the expertise of the municipality and visitors’ bureau. We look forward to testing this premise together with the great staff and volunteers at the Village of Pinehurst.”

Moore County residents interested in volunteering at the Welcome Center can visit or call Welcome Center Coordinator Liz Zerby at 910-215-0565.

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